KiTea-ParTea is typically a brand that represents authentic taste for class and world's finest tea. We were precisely told to evoke a subtle sense of sophistication and culture through the packaging.
If you take close look at the packaging you will see a clear statement has been made, 'Minimalism defines Class'. Placing a cut out of a circular structure with a contrasting colour tone to highlight the BRAND NAME and product details was an innovative idea of our specialized design team. The high contrast made the packaging stand out and bring a symmetry with the amount of white space used in it.
Key formula behind this was to understand the psychology of the targeted customer. It is for that group of society, to whom sophistication means something and everything. We made sure that the KiTea-ParTea packaging becomes 'shelf-sustaining' and enticing enough to win customers' heart. .
If you take close look at the packaging you will see a clear statement has been made, 'Minimalism defines Class'. Placing a cut out of a circular structure with a contrasting colour tone to highlight the BRAND NAME and product details was an innovative idea of our specialized design team. The high contrast made the packaging stand out and bring a symmetry with the amount of white space used in it.
Key formula behind this was to understand the psychology of the targeted customer. It is for that group of society, to whom sophistication means something and everything. We made sure that the KiTea-ParTea packaging becomes 'shelf-sustaining' and enticing enough to win customers' heart. .
